Interview with The Ad Master
After seeing the advertisement for The Ad Master EVERYWHERE (seriously, if you haven’t seen it, you must be new to Entrecard), I decided to do an interview. Learn about The Ad Master blog, their success with Entrecard, and where the image that represents The Ad Master on Entrecard came from.
So, describe what your blog is all about.
I started this blog so I could consolidate all of the information I had learned on Internet Marketing. I had 100s of bookmarks and quite a few ebooks to look through everytime I was promoting a new product. I finally got fed up and started a blog. The posts in this site are usually the result of me trying to learn more about a specific subject.
What inspired you to start your blog?
I started Theadmaster.net because I wanted one site where new marketers/bloggers/internet entrepreneurs could find information on everything they need to get started online. This was kind of, I wish there was something like this when I started, sort of thing.
How many cards do you drop daily? How many cards do you get dropped on you daily?
I drop 300 cards everyday. (I have a couple other blog and I try to drop 300 on them too, but that hardly ever works) – Before the paid advertisement fiasco I was recieving 500-600 drops a day, now it is more like 400-500 a day.
How many ads do you have running every day?
It depends, I have at least 5 running every day. I spend all the credits I earn every day on advertising. I never save them up.
Where do you get all of these Entrecard credits from? Have you had them saved or do you buy them?
I earn around 3000 ECs a day (all three of my blogs together). Sometimes I buy credits and sometimes I buy paid advertising.
How many ECs have you spent on placing Entrecard ads total?
I don’t know how many ECs I’ve spent all together but I have placed 3789 ads (I buy a lot in the 512-768 range)
How has placing all of these ads with Entrecard and dropping daily effected your blog?
Entrecard has helped me gain a steadily growing reader base. I know a lot of people don’t like the whole drop and run concept, but I think, do anything to get the people to your site – hopefully they’ll see something that makes them want to stay.
Now, about the image that you use to advertise with – what made you come up with this idea? Where’d you find the image?
My son picked it out (typical 11 year old) – I told him I was looking for something that would attract attention. I bought the image from bigstockphoto.
I’ve seen your ad in Adgitize and CMF Ads widgets too. How heavy are you advertising with those ad platforms and how successful have they been for you?
I just started advertising with adgitize this week. CMF, I think I have bought $20 worth of credits and I reinvest the credits I earn on new ads. I definitely spend more time on EC – I love the traffic and the interaction with other bloggers.
What’s one piece of advice you’d like to share with Entrecard users?
With everything going on at EC lately I would tell people to not be so quick to judge others in the blogosphere (something I’ve been guilty of) Too many people getting mad and quitting, stick it out – in the end Entrecard brings you visitors and is worth every minute you spend on it.
Thanks for the interview! Be sure to check out The Ad Master blog.
Posted in Interviews
Oh! I have seen the master in so many sites indeed! He/She is so popular now. Well, the 125 image that is… Now I wonder what are the 5 running ads?
She means she has 5 ads running on 5 different Entrecard blogs daily.
I have to agree with the last statement. It is very true that people need to quite having so much drama about this whole thing and just realize that change happens, and will continue to happen. I really don’t see what the big issue is anyway…but that is just me.
Well, some people just feel unsatisfied with Entrecard and the way its going. If you don’t like a service, you either tell them or you quit right? For us, some may not understand that side because we are somewhat satisfied with Entrecard.
Nice interview Casey.
Thanks! I will do more of these in the future.
She has a blog that is called “Ad Master” which is, by its title, should be about internet advertising and marketing. What she is doing is “saturation” –a marketing term. There is a need for saturation and there’s also when you don’t need saturation. However, a lot of blogs that I have read have already been subtly stating that they are now getting tired of seeing her “posterior ad” all over. I think what she’s doing wrong is that she “saturates her advertising campaign ” at the “wrong” blogs. They are blogs that don’t match her purpose, and there are blogs that have low traffic. Her campaign is so exhaustive because she’s not placing her advert on the right blogs with the right amount of traffic. Also, marketing is “timed” One does not need to “saturate” the campaign every time. One has to regulate a schedule for it such as when advertisements are placed on TV and other media are placed on a time slot and which season.As one blog post response about her Entrecard campaign, I may quote, “She destroys her purpose of what her blog is all about by her campaign that makes everyone sick now.”
When a campaign makes everybody get tired of it and has not gained any positive response/effect, it already had reached the saturation point.
It doesn’t really bother me, it’s great for branding and as long as she’s profiting from it all, then for her it’s worth it. Nonetheless you have some good advice.
The saturation seems to be working, though. That ad is almost always ranked number one in popularity; it’s getting more drops than any other ad in the system. And this has been the case for a while. That tells me that not everyone is sick of it and that the campaign is not necessarily on the wrong blogs.
If the goal is to drive traffic to the blog, then I’d say it’d executing perfectly.
The numbers don’t lie (well I suppose they could if someone cooked the books, but I don’t think that’s happening here).
The numbers might not lie but that’s not an indication of positive response. You may get traffic. But because of clicks not readers. Coke did not place their ad on all TV stations at all time slots all season long. Coming from a marketing/advertising field, where we analyzed strategy versus response, saturation can only be done one period at a time. Dropping is not the same as gaining readership. We all perfectly know that. The strategy she is doing may work at this time, but not for an infinite period of time.
Exposing the ad to a million people might make the people view it. Like a Coke ad, people will watch it with their whole attention. That means , he ’s “clicking” the ad, coz he stayed to watch the whole ad. But does that mean he bought the product?
Putting an ad for a million viewers in Superbowl will definitely make the audience watch the ad, but not buy the product.The advert placed on Entrecard can reap a million viewers, and everybody is watching it (clicking) but does everybody buy (read) the product?
So spending more time, effort and money on such a campaign is absolutely exhausting if you don’t plan it well.
It’s like placing an ad on all TV shows in all networks in all time slots, and then only a few really buys it? You’re not investing your money very well.
She must resort to another strategy other than saturating the marketplace. There are a vast amount of media where she can utilize to make her campaign more efficient, and productive of the results she wants. If she uses “reinforcement” like free stuff, bonuses, etc, then she can probably saturate. But at this point, she already had done so much in saturating the market.She could continue on, but that takes so much time, effort, money and energy to be doing that every time, all the time. Advertising and marketing agencies do not even recommend that strategy.
You can ‘t just place an ad that does not complement your purpose or your content or little traffic at all—-just wasting time and money (credits) on it. If there’s little audience/readership on that blog, why bother advertising? Marketing and advertising complement each other—if you don’t know how to market it , the advertising campaign is useless.
As been said, saturation is only good at one point, e.g. launching of a product, or a new feature is being introduced, etc.
She should know this because she’s the “ad master” but seeing it this way, she totally misses the point.