Comments on: Interview with The Ad Master http://www.entreblast.com/2009/06/04/interview-with-the-ad-master/ EntreCard Contests, News, Tools, and More Sun, 08 Aug 2010 10:49:16 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: NOB http://www.entreblast.com/2009/06/04/interview-with-the-ad-master/comment-page-1/#comment-3225 NOB Sat, 06 Jun 2009 12:23:12 +0000 http://www.entreblast.com/?p=276#comment-3225 The numbers might not lie but that's not an indication of positive response. You may get traffic. But because of clicks not readers. Coke did not place their ad on all TV stations at all time slots all season long. Coming from a marketing/advertising field, where we analyzed strategy versus response, saturation can only be done one period at a time. Dropping is not the same as gaining readership. We all perfectly know that. The strategy she is doing may work at this time, but not for an infinite period of time. Exposing the ad to a million people might make the people view it. Like a Coke ad, people will watch it with their whole attention. That means , he 's "clicking" the ad, coz he stayed to watch the whole ad. But does that mean he bought the product? Putting an ad for a million viewers in Superbowl will definitely make the audience watch the ad, but not buy the product.The advert placed on Entrecard can reap a million viewers, and everybody is watching it (clicking) but does everybody buy (read) the product? So spending more time, effort and money on such a campaign is absolutely exhausting if you don't plan it well. It's like placing an ad on all TV shows in all networks in all time slots, and then only a few really buys it? You're not investing your money very well. She must resort to another strategy other than saturating the marketplace. There are a vast amount of media where she can utilize to make her campaign more efficient, and productive of the results she wants. If she uses "reinforcement" like free stuff, bonuses, etc, then she can probably saturate. But at this point, she already had done so much in saturating the market.She could continue on, but that takes so much time, effort, money and energy to be doing that every time, all the time. Advertising and marketing agencies do not even recommend that strategy. You can 't just place an ad that does not complement your purpose or your content or little traffic at all----just wasting time and money (credits) on it. If there's little audience/readership on that blog, why bother advertising? Marketing and advertising complement each other---if you don't know how to market it , the advertising campaign is useless. As been said, saturation is only good at one point, e.g. launching of a product, or a new feature is being introduced, etc. She should know this because she's the "ad master" but seeing it this way, she totally misses the point. The numbers might not lie but that’s not an indication of positive response. You may get traffic. But because of clicks not readers. Coke did not place their ad on all TV stations at all time slots all season long. Coming from a marketing/advertising field, where we analyzed strategy versus response, saturation can only be done one period at a time. Dropping is not the same as gaining readership. We all perfectly know that. The strategy she is doing may work at this time, but not for an infinite period of time.
Exposing the ad to a million people might make the people view it. Like a Coke ad, people will watch it with their whole attention. That means , he ’s “clicking” the ad, coz he stayed to watch the whole ad. But does that mean he bought the product?
Putting an ad for a million viewers in Superbowl will definitely make the audience watch the ad, but not buy the product.The advert placed on Entrecard can reap a million viewers, and everybody is watching it (clicking) but does everybody buy (read) the product?
So spending more time, effort and money on such a campaign is absolutely exhausting if you don’t plan it well.
It’s like placing an ad on all TV shows in all networks in all time slots, and then only a few really buys it? You’re not investing your money very well.
She must resort to another strategy other than saturating the marketplace. There are a vast amount of media where she can utilize to make her campaign more efficient, and productive of the results she wants. If she uses “reinforcement” like free stuff, bonuses, etc, then she can probably saturate. But at this point, she already had done so much in saturating the market.She could continue on, but that takes so much time, effort, money and energy to be doing that every time, all the time. Advertising and marketing agencies do not even recommend that strategy.
You can ‘t just place an ad that does not complement your purpose or your content or little traffic at all—-just wasting time and money (credits) on it. If there’s little audience/readership on that blog, why bother advertising? Marketing and advertising complement each other—if you don’t know how to market it , the advertising campaign is useless.
As been said, saturation is only good at one point, e.g. launching of a product, or a new feature is being introduced, etc.
She should know this because she’s the “ad master” but seeing it this way, she totally misses the point.

]]> By: Cromely http://www.entreblast.com/2009/06/04/interview-with-the-ad-master/comment-page-1/#comment-3224 Cromely Sat, 06 Jun 2009 11:21:26 +0000 http://www.entreblast.com/?p=276#comment-3224 The saturation seems to be working, though. That ad is almost always ranked number one in popularity; it's getting more drops than any other ad in the system. And this has been the case for a while. That tells me that not everyone is sick of it and that the campaign is not necessarily on the wrong blogs. If the goal is to drive traffic to the blog, then I'd say it'd executing perfectly. The numbers don't lie (well I suppose they could if someone cooked the books, but I don't think that's happening here). The saturation seems to be working, though. That ad is almost always ranked number one in popularity; it’s getting more drops than any other ad in the system. And this has been the case for a while. That tells me that not everyone is sick of it and that the campaign is not necessarily on the wrong blogs.

If the goal is to drive traffic to the blog, then I’d say it’d executing perfectly.

The numbers don’t lie (well I suppose they could if someone cooked the books, but I don’t think that’s happening here).

]]> By: Casey http://www.entreblast.com/2009/06/04/interview-with-the-ad-master/comment-page-1/#comment-3223 Casey Sat, 06 Jun 2009 00:44:26 +0000 http://www.entreblast.com/?p=276#comment-3223 Well, some people just feel unsatisfied with Entrecard and the way its going. If you don't like a service, you either tell them or you quit right? For us, some may not understand that side because we are somewhat satisfied with Entrecard. Well, some people just feel unsatisfied with Entrecard and the way its going. If you don’t like a service, you either tell them or you quit right? For us, some may not understand that side because we are somewhat satisfied with Entrecard.

]]> By: Casey http://www.entreblast.com/2009/06/04/interview-with-the-ad-master/comment-page-1/#comment-3222 Casey Sat, 06 Jun 2009 00:43:09 +0000 http://www.entreblast.com/?p=276#comment-3222 She means she has 5 ads running on 5 different Entrecard blogs daily. She means she has 5 ads running on 5 different Entrecard blogs daily.

]]> By: Casey http://www.entreblast.com/2009/06/04/interview-with-the-ad-master/comment-page-1/#comment-3221 Casey Sat, 06 Jun 2009 00:42:01 +0000 http://www.entreblast.com/?p=276#comment-3221 Thanks! I will do more of these in the future. Thanks! I will do more of these in the future.

]]> By: Casey http://www.entreblast.com/2009/06/04/interview-with-the-ad-master/comment-page-1/#comment-3220 Casey Sat, 06 Jun 2009 00:41:21 +0000 http://www.entreblast.com/?p=276#comment-3220 It doesn't really bother me, it's great for branding and as long as she's profiting from it all, then for her it's worth it. Nonetheless you have some good advice. It doesn’t really bother me, it’s great for branding and as long as she’s profiting from it all, then for her it’s worth it. Nonetheless you have some good advice.

]]> By: nOB http://www.entreblast.com/2009/06/04/interview-with-the-ad-master/comment-page-1/#comment-3218 nOB Fri, 05 Jun 2009 17:49:53 +0000 http://www.entreblast.com/?p=276#comment-3218 She has a blog that is called "Ad Master" which is, by its title, should be about internet advertising and marketing. What she is doing is "saturation" --a marketing term. There is a need for saturation and there's also when you don't need saturation. However, a lot of blogs that I have read have already been subtly stating that they are now getting tired of seeing her "posterior ad" all over. I think what she's doing wrong is that she "saturates her advertising campaign " at the "wrong" blogs. They are blogs that don't match her purpose, and there are blogs that have low traffic. Her campaign is so exhaustive because she's not placing her advert on the right blogs with the right amount of traffic. Also, marketing is "timed" One does not need to "saturate" the campaign every time. One has to regulate a schedule for it such as when advertisements are placed on TV and other media are placed on a time slot and which season.As one blog post response about her Entrecard campaign, I may quote, "She destroys her purpose of what her blog is all about by her campaign that makes everyone sick now." When a campaign makes everybody get tired of it and has not gained any positive response/effect, it already had reached the saturation point. She has a blog that is called “Ad Master” which is, by its title, should be about internet advertising and marketing. What she is doing is “saturation” –a marketing term. There is a need for saturation and there’s also when you don’t need saturation. However, a lot of blogs that I have read have already been subtly stating that they are now getting tired of seeing her “posterior ad” all over. I think what she’s doing wrong is that she “saturates her advertising campaign ” at the “wrong” blogs. They are blogs that don’t match her purpose, and there are blogs that have low traffic. Her campaign is so exhaustive because she’s not placing her advert on the right blogs with the right amount of traffic. Also, marketing is “timed” One does not need to “saturate” the campaign every time. One has to regulate a schedule for it such as when advertisements are placed on TV and other media are placed on a time slot and which season.As one blog post response about her Entrecard campaign, I may quote, “She destroys her purpose of what her blog is all about by her campaign that makes everyone sick now.”
When a campaign makes everybody get tired of it and has not gained any positive response/effect, it already had reached the saturation point.

]]> By: Film-Book dot Com http://www.entreblast.com/2009/06/04/interview-with-the-ad-master/comment-page-1/#comment-3217 Film-Book dot Com Fri, 05 Jun 2009 16:55:34 +0000 http://www.entreblast.com/?p=276#comment-3217 Nice interview Casey. Nice interview Casey.

]]> By: Izzy http://www.entreblast.com/2009/06/04/interview-with-the-ad-master/comment-page-1/#comment-3216 Izzy Fri, 05 Jun 2009 06:47:01 +0000 http://www.entreblast.com/?p=276#comment-3216 I have to agree with the last statement. It is very true that people need to quite having so much drama about this whole thing and just realize that change happens, and will continue to happen. I really don't see what the big issue is anyway...but that is just me. I have to agree with the last statement. It is very true that people need to quite having so much drama about this whole thing and just realize that change happens, and will continue to happen. I really don’t see what the big issue is anyway…but that is just me.

]]> By: Daisy http://www.entreblast.com/2009/06/04/interview-with-the-ad-master/comment-page-1/#comment-3215 Daisy Fri, 05 Jun 2009 05:51:44 +0000 http://www.entreblast.com/?p=276#comment-3215 Oh! I have seen the master in so many sites indeed! He/She is so popular now. Well, the 125 image that is... Now I wonder what are the 5 running ads? Oh! I have seen the master in so many sites indeed! He/She is so popular now. Well, the 125 image that is… Now I wonder what are the 5 running ads?

]]>